The Pemberton Interview project

It’s not quite as weird as David Lynch (but then, who is?), but Choose Pemberton, which launched 18 months ago, was my own version of The Interview Project. Officially, it was the content command centre for a summer campaign geared at promoting Pemberton. Unofficially, it was a chance to ask local people, the ones who…

A Busy Week in the Co-Laboratory

Spent the week in the laboratory, cooking up a little creative campaign, alongside some of my favourite collaborators, photographer Robin O’Neill, designer Lisa Komuro, and the gorgeous Megeney/Lambrecht clan. The creative will roll out this summer and is anchored by a website showcasing the Potato Nation, and all its growers, makers, movers and shakers.