Spent the week in the laboratory, cooking up a little creative campaign, alongside some of my favourite collaborators, photographer Robin O’Neill, designer Lisa Komuro, and the gorgeous Megeney/Lambrecht clan.
The creative will roll out this summer and is anchored by a website showcasing the Potato Nation, and all its growers, makers, movers and shakers.
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Post-script: From One Mile Lake to False Creek podium in less than 100 Miles. Laoyam Eagles win again! [This is the lake that doubles as training grounds for Pemberton’s Laoyam Eagles, the reigning Junior A Dragonboat Champions, who just took their 12th consecutive title at the Rio Tinto Alcan Dragonboat Festival today. http://choosepemberton.com/%5D