The Pemberton Interview project

It’s not quite as weird as David Lynch (but then, who is?), but Choose Pemberton, which launched 18 months ago, was my own version of The Interview Project. Officially, it was the content command centre for a summer campaign geared at promoting Pemberton. Unofficially, it was a chance to ask local people, the ones who…

Choose Pemberton

Pemberton Feature Promo from Randy Lincks on Vimeo. From trailhead to tailgate, farmgate to dinner plate, a million adventures await. Choose Pemberton. It’s where your next adventure begins. Last summer, photographer Randy Lincks invited me to collaborate with him on a project for Tourism Pemberton, to storyboard a narrative arc and develop a script for…

Blueberry bribes

The blueberries are just coming in at North Arm Farm. My friends braved the “little flies” with their fiendish blood-sucking ways, to pick and pose last night for the final shoot in our Choose Pemberton campaign. ¬†They were more intent on picking than posing, so the photographer had to keep yelling at them to stop…

Scripting Pemberton’s siren-song – a Choose Pemberton story

Which is better? The bike-ride? Or the post bike-ride beer? Two epic rides are well-rooted in my memory of last summer – same collaborators, same formula – a grinding hike-a-bike up sandy, rarely-used trails that disintegrated beneath each foot-fall and sloughed into socks and shoes. ¬†Bike-frame pressing against knobby little verterbrae… Skittery thoughts, (what the…?),…

A Busy Week in the Co-Laboratory

Spent the week in the laboratory, cooking up a little creative campaign, alongside some of my favourite collaborators, photographer Robin O’Neill, designer Lisa Komuro, and the gorgeous Megeney/Lambrecht clan. The creative will roll out this summer and is anchored by a website showcasing the Potato Nation, and all its growers, makers, movers and shakers.