Pemberton Feature Promo from Randy Lincks on Vimeo.

From trailhead to tailgate, farmgate to dinner plate, a million adventures await. Choose Pemberton. It’s where your next adventure begins.

Last summer, photographer Randy Lincks invited me to collaborate with him on a project for Tourism Pemberton, to storyboard a narrative arc and develop a script for a promotional video for Pemberton. The final product benefits from Randy’s cinematic style and his obsessive and dedicated light-chasing last summer and fall, showcasing Pemberton as a place where “there is no excuse to go hungry or be bored”, and has me pencilling various drafts of Top 10 Pemberton bucket-lists in my spare time.

The project was entirely home-grown, and reveals Pemberton to be a small town with a big pool of talent, including Betsy Linnell Marketing as project manager, the Tourism Pemberton committee providing overall direction, Darryl Palmer editing, Gord Rutherford lending his voice, and a host of locals volunteering as models. Growers, makers, movers and shakers, all. The above and beyond contributions from everyone involved made the tagline “going the extra mile is always worth the effort” all the more true.