The Pemberton Interview project

It’s not quite as weird as David Lynch (but then, who is?), but Choose Pemberton, which launched 18 months ago, was my own version of The Interview Project. Officially, it was the content command centre for a summer campaign geared at promoting Pemberton. Unofficially, it was a chance to ask local people, the ones who…

The Hub of the Wheel

Johnny Foon and I have been playing phone-tag. (It might be the only game I can match him at.) (Photo by Bruce Rowles. Mountain Life magazine.) (“Follow meeeeee!”. “Uh. that’s okay, Johnny. I’ll just go around and meet you at the bottom.”) The ski mountaineering legend has become Pemberton’s chief trail-builder, and he’s getting ready…