It’s not quite as weird as David Lynch (but then, who is?), but Choose Pemberton, which launched 18 months ago, was my own version of The Interview Project. Officially, it was the content command centre for a summer campaign geared at promoting Pemberton. Unofficially, it was a chance to ask local people, the ones who…
Tag: johnny foon
Buyers Guide for alternative ski-freaks – a resurgence of hand-made skis?
In the corner of a house in Pemberton stands a 250cm tall pair of wooden skis. Naheed Henderson pulled them out of a burn pile in the Altai mountains – where people have been skiing as far back as memory goes, where skiing may, in fact, have originated, where skis are chopped from spruce in the…
The Hub of the Wheel
Johnny Foon and I have been playing phone-tag. (It might be the only game I can match him at.) (Photo by Bruce Rowles. Mountain Life magazine.) (“Follow meeeeee!”. “Uh. that’s okay, Johnny. I’ll just go around and meet you at the bottom.”) The ski mountaineering legend has become Pemberton’s chief trail-builder, and he’s getting ready…
