Remembering Sarah Burke

The most amazing thing about working as a journalist is the chance you get to have great, insightful, curiosity-stoking conversations with people – conversations which you document. (This has turned me into the kind of person who hates to let a funny or insightful comment go unrecorded – I am forever reaching for my notebook…

How to Sell a Cup of Coffee

Two things I know: 1. The secret to an awesome adventure is always an uncomfortably early start. I’ve learned this from ski days, climbing trips, epic mountain bike rides, and road trips. 2. All artists steal. Marketers steal the most. So do it, and do it shamelessly. These two things came together for me the…

New Year’s Resolution: Be the Most Mediocre Mother Ever

I am having a baby. It was a slip-up. Seriously. In 17 years, my husband and I, who like each other a lot, and have been officially ambivalent about having a kid that entire time, had unprotected sex, once. It came after a lot of cocktails. Bam. A little stowaway snuck past the Gates of…

How to Ski Like A Man

The failure of the world to explode in cataclysmic fireballs on the end of the Mayan calendar means those New Year resolutions you didn’t bother with suddenly demand a little attention. (It’s not too late!) Today, I told the Liftopia community that any Self Improvement journey should begin with a promise to go skiing. With…

Scripting the Wonder Reels

Why my enduring crush on Mike Douglas, Jeff Thomas and Blair Richmond, the crew at Switchback Entertainment? Because I write this: And they respond with this: To which I say: Exactly. For more on the Wonder Reels campaign, and our membership in the Church of Story, check out this blog post at Origin Design +…

Maven Michelle Leroux’ Top 5 Ways to Slay the Social Media Scene

Choose Your Weapons. Use Instagram. (Sorry, word-nerds, but pictures trump everything.) Hootsuite will save your life. And your sanity. As for rising buzz, think geo. Make friends. Embrace synergies. Privacy doesn’t exist. Give up the myth. Every now and then, get random. Despite all your strategy, sheer randomness often gets the most responses. Go figure….

Tweet Better: Free workshop on Wednesday

More from the twittersphere… On Wednesday night, I’m giving a free Twitter 101 workshop at the Pemberton and District Library at 7pm.  (Please register by calling 604-894-6916, dropping in or emailing library@pemberton.bclibrary.ca.) To help articulate what it’s about, I was interviewed on Choose Pemberton. Here’s an extract from that Q+A, which I answered in 140…