Which is better? The bike-ride? Or the post bike-ride beer? Two epic rides are well-rooted in my memory of last summer – same collaborators, same formula – a grinding hike-a-bike up sandy, rarely-used trails that disintegrated beneath each foot-fall and sloughed into socks and shoes. Bike-frame pressing against knobby little verterbrae… Skittery thoughts, (what the…?),…
Category: pemberton
Chasing the light – shooting the Economic Development Commission campaign
Spent Monday night chasing the light, working with photographer Robin O’Neill, to capture the second “story” for a campaign for the Pemberton & District Economic Development Commission. This shot of our kick-ass local models was eliminated from the final cut, mostly because of the vertical orientation, but it sure fit the branding requirements of showcasing…
Working from home – alone but in good company
Settling into my studio in a new house has meant hunkering down amidst piles of boxes, side-stepping a warehouse of yet-to-be-installed kitchen cabinets in the living room, cooking up dinners on a borrowed camping stove, taking scenery breaks at local cafes, and generally making order out of chaos. The usual. It’s nice to know, as…
What happens when a vegetarian goes to the gunclub
A hippie-minded vegetarian goes to the local gun-club. Sounds like the opening line to a bad joke… or fodder for a limerick… but it was a Boxing Day deadline to write about the Pemberton Wildlife Association‘s shooting range. PWA members Clarke Gatehouse and Al McEwan were a little nervous when a city-bred vegetarian female journalist called…
Actually, poo is very interesting…
Last week, I took a tour of Pemberton’s Waste-water Treatment Plant. I pulled my hazmat suit out of the attic, borrowed a snorkeling mask, and flip-flopped down to Airport Road, braced to discover what really happens after I hit the flushbutton. And I discovered that Pemberton’s shit don’t stink. No bull. In fact, the Waste…
A Busy Week in the Co-Laboratory
Spent the week in the laboratory, cooking up a little creative campaign, alongside some of my favourite collaborators, photographer Robin O’Neill, designer Lisa Komuro, and the gorgeous Megeney/Lambrecht clan. The creative will roll out this summer and is anchored by a website showcasing the Potato Nation, and all its growers, makers, movers and shakers.
Outstanding on his board
Verbal snapshot of One Mile Lake at 6pm on a Saturday: a 6 year old boy casts for fish beside his dad off the floating dock. Half a dozen kayakers paddle across the lake. Dog-walkers enjoy the new boardwalk. A family gathers around a fire in the great metal fire-pit. Someone sits in meditation as…
Losing My Religion – or why I don’t ride in lightning storms
When Whistler Blackcomb launched their If Ullr Was a Girl campaign back in 2006, they got angry letters of complaint from people who found the whole suggestion that Ullr was responsible for snow, or was even vaguely god-like, to be offensively sacreligious. So I expected some heat when I wrote a feature on mountain biking…
The Hub of the Wheel
Johnny Foon and I have been playing phone-tag. (It might be the only game I can match him at.) (Photo by Bruce Rowles. Mountain Life magazine.) (“Follow meeeeee!”. “Uh. that’s okay, Johnny. I’ll just go around and meet you at the bottom.”) The ski mountaineering legend has become Pemberton’s chief trail-builder, and he’s getting ready…
The Road to Nowhere
I took a cruise once. I needed to interview the ship’s doctor for a travel article I was writing for a lifestyle magazine for physicians. He dodged me. He demurred. He point-blank refused. I persisted. For days. I thought about feigning illness. Or poisoning my mother. But eventually, I prevailed upon him to speak to…
Lisa Richardson Bylines 