When Whistler Blackcomb launched their If Ullr Was a Girl campaign back in 2006, they got angry letters of complaint from people who found the whole suggestion that Ullr was responsible for snow, or was even vaguely god-like, to be offensively sacreligious.
So I expected some heat when I wrote a feature on mountain biking for Whistler the Magazine’s latest summer issue, alleging that riding a bike was a quasi-religious experience. Was, in fact, better than religion…
Here’s the evidence I gathered in support of the Cult of Bike in Whistler:
1. The church just stopped meeting for lack of members, but the social cycling club, which meets weekly, boasts a membership numbering 10% of Whistler’s population.
4. As with all world religions, death, decay and sacrifice are part of the metaphysical bundle. The regeneration of the sport is tied inextricably to destruction. Whistler is a bike graveyard, a wrecking zone where the limits of 2 wheels is constantly pushed.
5. Mecca status has been granted to the Whistler Mountain Bike Park. 100,000 pilgrims come every year to ride those 200km of lift-serviced trails.
What does this all mean?
It means we are living in the Promised Land.
It might smack of paganism, but my heart is worshipful.
As HG Wells famously said, “When I see an adult on a bicycle, I have faith in the future of the human race.”
My one caveat: don’t ride when there’s lightning out.