Choose Your Weapons. Use Instagram. (Sorry, word-nerds, but pictures trump everything.) Hootsuite will save your life. And your sanity. As for rising buzz, think geo. Make friends. Embrace synergies. Privacy doesn’t exist. Give up the myth. Every now and then, get random. Despite all your strategy, sheer randomness often gets the most responses. Go figure….
Tag: whistler the magazine
To Tweet or To Retreat from the Social Frontier… (it’s hardly a question)
Ever since Whistler Blackcomb introduced free wifi to their on-mountain lodges and an app that allows skiers to track runs and share speed, vertical and bragging rights, the connection between real life and the on-mountain escape has gotten stronger. Personally, I go to the mountain to unplug. But, something happened in the fifteen years I’ve…
Losing My Religion – or why I don’t ride in lightning storms
When Whistler Blackcomb launched their If Ullr Was a Girl campaign back in 2006, they got angry letters of complaint from people who found the whole suggestion that Ullr was responsible for snow, or was even vaguely god-like, to be offensively sacreligious. So I expected some heat when I wrote a feature on mountain biking…
Araxi offers up high-class gastroporn
I can’t read cookbooks. I’m illiterate when it comes to technical directions. But Araxi: Seasonal Recipes from the Celebrated Whistler Restaurant currently has pride of place on my bedside table. Call it high-class gastroporn. I interviewed Araxi’s Executive Chef, James Walt, a few years ago for a series of Chef Profiles that ran in Whistler…
Lisa Richardson Bylines 