The poetry of mountain biking, part 2.

Over the past 12 months, I’ve logged a few hours doing trail improvements in Pemberton. Well, mostly I battle mosquitoes. And fill buckets with mineral earth to shuttle back and forth, while the people with real skills build bridges and berms and analyze lines and tell me where to go next. But the tally of…

Proof that mountain bikers can appreciate poetry.

The most particular client feedback I’ve received this year, came, unexpectedly, for copy for ads for the Whistler Mountain Bike Park. (If they’re that particular about a word, you know they really care about the dirt.) I was writing the copy for a series of ads for the Whistler Mountain Bike Park, that would pick…

Whistler Mountain Bike Park Opening Day means Crankworx is 53 days away

I recently pulled the dusty old hypewriter from the back of the closet, where it was languishing in semi-retirement, to crank out some verbiage for service as boilerplate and taglines for a somewhat large and kickass mountain bike festival known as the Kokanee Crankworx. (I thought I’d reformed my ways and sworn off  hyperbole forever, but…

Freeride mountain biking’s game changing moments – The List

Freeriders, Froriders, flowriders, streetriders, stuntriders, shoreriders, trialsiners, slackers, hoppers, droppers, coasters, jumpers: give us any label you feel necessary to separate our baggy-clothes-wearing, untucked-jersey-selves from you, if that is what you feel you must do. We’ll always have camaraderie amongst ourselves, which is all we really need.” Joey Hayes, 180 Magazine, 2003 Oct 21, 1976 The…