How to Sell a Cup of Coffee

Two things I know: 1. The secret to an awesome adventure is always an uncomfortably early start. I’ve learned this from ski days, climbing trips, epic mountain bike rides, and road trips. 2. All artists steal. Marketers steal the most. So do it, and do it shamelessly. These two things came together for me the…

Whistler Mountain Bike Park Opening Day means Crankworx is 53 days away

I recently pulled the dusty old hypewriter from the back of the closet, where it was languishing in semi-retirement,┬áto crank out some verbiage for service as boilerplate and taglines for a somewhat large and kickass mountain bike festival known as the Kokanee Crankworx. (I thought I’d reformed my ways and sworn off ┬áhyperbole forever, but…