PR is dead. Long live the storytellers.

I didn’t decide to wrap up my 4 year tenure as the Communications Director of the TELUS World Ski and Snowboard Festival because PR is dead. (Although Mat Wilcox closing down her firm rang like a bell from the heart of Vancouver : ding, dong, the the game is forever changed. Start over. Start over.)…

Writer, unplugged

Three weeks just spent reconnecting with my inner feral at Yosemite’s historic Camp 4 helped me pinpoint the three most important ingredients for a happy life: 1. shelter from the storm, 2. good company, 3. quality coffee to ease the morning into its groove. Added bonus? A down puffy jacket and hot running water. Those…

How to collaborate (or My Secret Crush on Graphic Designers)

I’m a word-nerd. Words are my fancy and my fetish… but working with illustrators, art directors and graphic designers over the years continues to supersize my respect for their ability to turn words (be it a tagline, a 2 page creative brief, or a 2000 word story) into pictures. I’m not sure if the 1000…

The Art of Losing

William Roberts had asked me to talk about the writer who had most profoundly shaped my understanding of the environment. But I couldn’t stop thinking about loss. I had just finished reading Brian Brett’s Trauma Farm. A farm is both theory and worms. But his essay Tasting My Father kept shuffling its way to the…

You’re never too old to paraglide…

I celebrated turning thirty by throwing myself off a cliff. I was in good company – Pemberton paraglide guru, Jim Orava, was strapped to my back. Photographer MC Bourgie shared the thermals to my left, shooting so intently through her lens that she landed with a nasty bout of motion sickness.  I wrote a story…

Revealing the secret ingredients of Pemberton’s Slow Food Cycle

Why was it so successful, people asked, when 400 cyclists wheeled into Pemberton in 2005 for the first Slow Food Cycle. They asked again the next year, when 1000 people came. And the third, when the event had begun to spawn spin-offs, into other valleys, like the first Slow Food Cycle Agassiz. The ingredients are…

Through the looking glass : manifesting Whistler’s many faces

This video, produced by Lilli Clark and Thomas Balzer, got a lot of airplay at the TELUS World Ski and Snowboard Festival in April. It was built around a manifesto I wrote for the Festival the previous year, and was a chance to turn the spotlight on some of the people who make up the…

Blueberry bribes

The blueberries are just coming in at North Arm Farm. My friends braved the “little flies” with their fiendish blood-sucking ways, to pick and pose last night for the final shoot in our Choose Pemberton campaign.  They were more intent on picking than posing, so the photographer had to keep yelling at them to stop…