Reflecting on the question, What’s to Come?


The team at Arc’teryx has been working with the campaign tagline “Together, For What’s to Come” for 2020, which felt beautiful and resonant, to start with. Then, as they were adapting to the escalating pandemic, they asked if I could write a little blog intro to explain what Together For What’s to Come means now, to preface some of the operational changes they’re making. This is what ran on their website earlier this week.

Now is the time to pause and reflect.

Like, actually, stop and go look in the mirror. What do you see?

Most of the time, we’re looking to make sure it’s our game-face grinning back, right? Yes, still me in charge of this skinsuit! Good, no toothpaste on the face. Hair brushed, toque in place. Sunscreen fully rubbed in. OMG, how long has that piece of spinach been stuck between my teeth?

Sometimes, though, some wild magic is at play, and it’s not the game-face you see at all. Instead, you’re met by someone who only shows up when the endless momentum of habit, social pressure, deadlines and business-as-usual is powered down. In that pause, recall that you are the sum of all your ancestors’ dreams and spent pleasures and collaborations, you are a container filled with every experience you’ve ever had, you are seven octillion atoms, gallons of water being endlessly recycled, tiny particles of gold, the ancient dust of stars that went supernova.

Photo: Jeremy Koreski

You were never just you, completely alone in the Universe.

We have always been intricately infinitely interconnected.

We have always been each other’s best mirror of what is possible, what is remarkable, what is achingly breakable, what is holy.

Sometimes, we just feel that more than usual. Like now, as the COVID-19 global pandemic invites us to pull the emergency handbrake on business as usual and individually and collectively, accept the choice of hitting one of two buttons: the panic or the pause.

Photo: Angela Percival 

Let’s embrace the pause. Allow that glimpse at your reflection to remind you, on a deep cellular level, that in the midst of great uncertainty, we are in this Together For What’s to Come.

We can be organized, responsive, collaborative, even if we’re not touching each other. Take care of yourself. Go for a walk outside if you can. Plan your next hike. Connect with family. Clean your house. Stretch. Wash your GORE-TEX. Take stock of what you have. Find a moment of peace within the unusual.

Even in your self-isolation and social distancing, tele-commuting and homeschooling, adapting and responding, may you feel deeply connected and supported. May you do your part. May you find sanctuary in your breath, in the trail, in looking up at the sky, in the air outside — even if simply from an open window or balcony, in inspiring books and images and in the actions of those who choose to shine from the deepest knowing: We are. Together, For What’s to Come.


TOGETHER For What’s To Come

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