Scripting the Wonder Reels

Why my enduring crush on Mike Douglas, Jeff Thomas and Blair Richmond, the crew at Switchback Entertainment? Because I write this: And they respond with this: To which I say: Exactly. For more on the Wonder Reels campaign, and our membership in the Church of Story, check out this blog post at Origin Design +…

Maven Michelle Leroux’ Top 5 Ways to Slay the Social Media Scene

Choose Your Weapons. Use Instagram. (Sorry, word-nerds, but pictures trump everything.) Hootsuite will save your life. And your sanity. As for rising buzz, think geo. Make friends. Embrace synergies. Privacy doesn’t exist. Give up the myth. Every now and then, get random. Despite all your strategy, sheer randomness often gets the most responses. Go figure….

Vote to Send Whistler’s Lifers Heliskiing

I’ve worked with most of the photographers who entered Whistler Blackcomb’s Deep Winter Photo Challenge and like and respect them all. So I wasn’t going to vote in the People’s Choice for Deep Winter. I hate giving my email to enter random contests. Everyone put on amazing shows. I was happy that Robin O’Neill won,…

Deep Winter VI, the recap

UPDATE Jan 17, Robin O’Neill’s winning show: Robin O’Neill – Deep Winter 2012 Winning Slideshow from Robin O'Neill on Vimeo. On timing. (In which we argue that Deep Winter 2012 was a display of both exquisitely good and bad timing.)  Deep Winter Photo Challenge returned last night, the cultural highlight of the New Year. It couldn’t…

Whistler Mountain Bike Park Opening Day means Crankworx is 53 days away

I recently pulled the dusty old hypewriter from the back of the closet, where it was languishing in semi-retirement, to crank out some verbiage for service as boilerplate and taglines for a somewhat large and kickass mountain bike festival known as the Kokanee Crankworx. (I thought I’d reformed my ways and sworn off  hyperbole forever, but…

Imagineery Ski-bums

Mike Douglas features in On the Shoulders of Giants, Whistler Blackcomb’s new documentary about the PEAK 2 PEAK gondola. When we developed the script for the story of the Peak 2 Peak gondola, director Jim Budge and I knew we wanted to place the new gondola in the context of Whistler’s long history of attracting…