The most particular client feedback I’ve received this year, came, unexpectedly, for copy for ads for the Whistler Mountain Bike Park. (If they’re that particular about a word, you know they really care about the dirt.) I was writing the copy for a series of ads for the Whistler Mountain Bike Park, that would pick…
Category: mountain culture
Sleeping in Sitkas – In Praise of Treehouses
The first time I slept outside without a roof or a tent fly, I felt as vulnerable as a bowl of kibble. But the exhilaration of waking up to meteor streaks had me hooked. The solution? Get up off the ground where the snuffling animals roam and take to the trees. Call it a nest…
The Gnar of Revelstoke
Due to solar storms and planetary alignment, I somehow hit Revelstoke on assignment for SBC Skier magazine on G.N.A.R day. My “welcome to Revy” banner was unfurled as I waited for our crew by the Revelation gondola: guys in smoking jackets, puffing on cigars, dragging a BBQ across the snow. (That was a #9 move…
How to Change the World in 5 Easy Steps with Balding for Dollars’ founder Dave Clark
Dave Clark is the organiser behind some of Whistler’s most significant fundraising events – the Balding for Dollars bash, the Dusty BBQ Championships Tasting Series, SWELL and the Whistler Half Marathon. I interviewed him recently for an article about the sold-out-in-record-time Whistler Half Marathon and we got a little side-tracked. Here’s what I learned about Accidental Awesomeness…
The Lifers are Going Heliskiing!
Fist-pump.
Vote to Send Whistler’s Lifers Heliskiing
I’ve worked with most of the photographers who entered Whistler Blackcomb’s Deep Winter Photo Challenge and like and respect them all. So I wasn’t going to vote in the People’s Choice for Deep Winter. I hate giving my email to enter random contests. Everyone put on amazing shows. I was happy that Robin O’Neill won,…
Last night for Whistler’s Late Night Alternatives?
On Friday night, I ducked away early from a Christmas cocktail party, sucked my breath in at the cold, and hiked over to Muni Hall to present a seminar on media relations to the last ever class of interns to take LUNA’s remarkable Community Event Coordination training certificate program. LUNA’s CEC certificate is a perfect…
Best Segment in a Ski Movie – Behind the Scenes of All.I.Can’s street segment with JP Auclair
JP Auclair Street Segment (from All.I.Can.) from Sherpas Cinema on Vimeo. Sherpas Cinema’s All.I.Can has been winning serious props since its premiere in the fall, but one segment of the film is making a profound impression. JP Auclair’s urban skiing sequence, shot in Rossland, Trail and Nelson BC, received more than 200,000 hits in 48 hours when…
Skiing The Edge – presenting the best feature ski writing of 2011
Skiing The Edge is now available for download on amazon.com and via iTunes. Deploy today’s coffee budget in favour of story! Just $3.99. In July, Dave Fonda invited me to judge awards recognising the best feature ski writing of the year. I said yes because: he promised me a coffee mug, he also promised there…
The Pemberton Interview project
It’s not quite as weird as David Lynch (but then, who is?), but Choose Pemberton, which launched 18 months ago, was my own version of The Interview Project. Officially, it was the content command centre for a summer campaign geared at promoting Pemberton. Unofficially, it was a chance to ask local people, the ones who…
Lisa Richardson Bylines 