Over the past 12 months, I’ve logged a few hours doing trail improvements in Pemberton. Well, mostly I battle mosquitoes. And fill buckets with mineral earth to shuttle back and forth, while the people with real skills build bridges and berms and analyze lines and tell me where to go next. But the tally of…
Tag: elements of perfection
Proof that mountain bikers can appreciate poetry.
The most particular client feedback I’ve received this year, came, unexpectedly, for copy for ads for the Whistler Mountain Bike Park. (If they’re that particular about a word, you know they really care about the dirt.) I was writing the copy for a series of ads for the Whistler Mountain Bike Park, that would pick…
Lisa Richardson Bylines 