Fun to find myself at the Whistler Writers Group gathering tonight, reprising my role as social media cheerleader for nervous wildly creative writers. Here are the notes from tonight’s crash course on branding and social media marketing, using the Whistler Readers and Writers Festival as a case study. Yes, this overview is quick and dirty. But…
Locavore’s Dilemma: four bags of salad for dinner? And no tomatoes.
Local honey, a bag of fresh greens and peppery little radishes – that was my haul from the first Pemberton Farmers Market for the season. (Wednesday nights, 4pm-7pm, outside the Pemberton Valley Grocery store.) So, now we’re fully stocked on salad greens – exposing the joy and the challenge of eating locally, in season –…
Confessions of a Hypewriter, part 2
Kokanee Crankworx dropped their promo video this week. The best mountain bike athletes in the world know that when gravity beckons, you simply say, yes mistress. I’m coming. Untitled from Crankworx on Vimeo. It’s funny, but when I wrote that copy, the voice in my head was a woman. Gravity. As played by Carla Bruni….
Sustainable tourism is… frog pose
Have been thinking a lot lately about holding space, about opening, and the discomfort that comes leading up to release. (And about how overdue I am for my next appointment with the yoga mat.) So dug out this piece I wrote last year in response to an online call for contributions on “sustainable tourism” for…
Dirt. Rock. Wheels. Flow.
Elements of Perfection: Dirt from Whistler Blackcomb on Vimeo. DIRT An infinite collection of tiny rocks and decomposed plant matter. You clog my lungs and grit my teeth. You scratch my goggles and stain my clothes. But you also stain my soul. So thank you. Thank you for letting me ride all over you. For…
Artist Scott Dickson in 3 Words: Pretty Awesome Talent.
I interviewed Scott Dickson by email last week for an artist profile for the Kokanee Crankworx Event Guide. Dickson’s art brings a vibrant and vivid energy to the 2011 event poster – it’s a refreshing alternative to the photo-heavy approach that event posters often resort to. Sometimes the freeride world with its gladiator vibe and…
Whistler Mountain Bike Park Opening Day means Crankworx is 53 days away
I recently pulled the dusty old hypewriter from the back of the closet, where it was languishing in semi-retirement, to crank out some verbiage for service as boilerplate and taglines for a somewhat large and kickass mountain bike festival known as the Kokanee Crankworx. (I thought I’d reformed my ways and sworn off hyperbole forever, but…
Freeride mountain biking’s game changing moments – The List
Freeriders, Froriders, flowriders, streetriders, stuntriders, shoreriders, trialsiners, slackers, hoppers, droppers, coasters, jumpers: give us any label you feel necessary to separate our baggy-clothes-wearing, untucked-jersey-selves from you, if that is what you feel you must do. We’ll always have camaraderie amongst ourselves, which is all we really need.” Joey Hayes, 180 Magazine, 2003 Oct 21, 1976 The…
Freeride mountain biking’s game-changing moments
I’m working on a story for the Crankworx event guide that will attempt to map out the history of freeride mountain biking, to chart a “progression” that took us from the 1976 Repack bike race that burned through everyone’s brakepads, to Greg Watts’ backflip double tailwhip, in 35 years. In 1954, runner Roger Bannister broke the…
Confessions of a copywriter : a Bike ad for Tourism Whistler
Some days you discover that the bike rider and the copywriter are one and the same: just a girl in search of flow.
Lisa Richardson Bylines 