What’s the value of a ticket to Pro Photographer Showdown? Recommended retail : $20.
This was one of the funnest promo campaigns I’ve ever put together for the TELUSFest, with Mike Berard riding shotgun and making sure we didn’t get lost.
There were offers of people’s children. Plenty of would-be scalpees have been waving fistloads of cash.
But the #BlackMarketPhoto experiment has really put some quanitifiables into play.
We put two VIP tickets into the hands of Mike Berard, Amber Turnau, Mike Douglas, Rebecca Bollwitt and Dano Pendygrasse, inviting them to trade for whatever we could get. The successful barterers could then try and trade the tickets up again (a la One Red Paper Clip – could they be up-traded for a house in Saskatchewan? If a paperclip could, then surely 2 tickets to the Olympus Pro Photographer Showdown could get you there…)
Photographer Dano Pendygrasse traded his tickets in exchange for a $150 donation to the Paul Brunes Young Heart Foundation by Colin Gilliam. Gilliam donated the proceeds from the sale of a print of his work. Here’s how that little trade went down:
@ColinGilliam sell something and donate the proceeds to charity and you’ve got a deal.
We then invited Gilliam to exhibit some of his work at State of the Art.
Skiing legend and Olympus Pro Photographer Showdown host Mike Douglas traded his for a tenderloin and prawn dinner with wine pairings (an Okanagan Pinot Gris and a Chilean Carmenere) cooked by Biglines.com’s Tim Grey.
But then Grey ended up with a work assignment, so Douglas went back to the trading floor.
Hi Brooks from StreetToPeak has offered $550 worth of auction items for the Whistler Children’s Centre fundraiser on May 8.
In the meantime, Rebecca Bollwitt, Miss 604, went out to tender for her tickets, and the winning bid came from Whistler’s Cathy Jewett, with an offer to donate $1000 to Kidsport.
In all, $200 worth of tickets to the 2010 Olympus Pro Photographer showdown, at the market close, netted $2100 in charitable donations to KidSport, the Whistler Children’s Centre, the Christopher Reeve Foundation and the Paul Brunes Young Heart Foundation. Plus one package of Island Magic. Pretty good ROI.